Social Media Strategy For Home Selling

Tip- work with a REALTOR who knows how to utilize social media for effective marketing.

Our marketing strategy can get your property exposed to 20,000+ people on social media and lead to a sale. How? Watch the video below.

You may also be interested to read how I helped a client get an offer in 1 DAY using social media. Click Here.

 

About IMPACT Properties

IMPACT Properties is a premier real estate company located in Southern California with multiple offices in Orange, Los Angeles and San Diego Counties. Their professional REALTORS® service home sellers and buyers with buying and selling homes, condos, land, apartments, and commercial properties all throughout the area.

IMPACT Properties was founded by Aaron Zapata, a licensed Real Estate Broker with more than 20 years of real estate industry experience who has closed more than $100 million in sales, placing him in the top one percent nationwide among REALTORS®.

A California corporation, IMPACT Properties, Inc. is licensed by the California Bureau of Real Estate (Lic. 01922671). Phone: 714-660-2122, FaceBook, Twitter, Instagram, LinkedIn.

Specialties:
Homes, Apartments, Light Industrial Commercial, Bank Repos, REOs, REIT Assets, and Shorts Sales

Event Recap: Business Planning and Social Media Strategies Seminar

We had a grand time at our seminar last week getting started on 2018 business plans and talking about social media strategies that convert to business. 

Our goal was to provide REALTORS tools they need to have a great start to a successful new year. And guess what?! Our attendees raved about the value they received! 

IMPACT Properties Training Director and Real Estate Coach, Don Jacks, walking through creating a business plan.
IMPACT Properties Broker/Owner, Aaron Zapata, sharing social media strategies to generate business.

If you didn’t get a chance to join us this time, hopefully you’ll be at our next event. Keep an eye out for the next event announcement. 

Huge “Thank  You” to our sponsors for their participation and support. 

If you’re interested to receive email notifications about our next event, please email rachel@impactprop.com.

 

About IMPACT Properties

IMPACT Properties is a premier real estate company located in Southern California with multiple offices in Orange, Los Angeles and San Diego Counties. Their professional REALTORS® service home sellers and buyers with buying and selling homes, condos, land, apartments, and commercial properties all throughout the area.

IMPACT Properties was founded by Aaron Zapata, a licensed Real Estate Broker with more than 20 years of real estate industry experience who has closed more than $100 million in sales, placing him in the top one percent nationwide among REALTORS®.

A California corporation, IMPACT Properties, Inc. is licensed by the California Bureau of Real Estate (Lic. 01922671). Phone: 714-660-2122, FaceBook, Twitter, Instagram, LinkedIn.

Specialties:
Homes, Apartments, Light Industrial Commercial, Bank Repos, REOs, REIT Assets, and Shorts Sales

Last Call: FREE Seminar for REALTORS, Business Planning and Social Media Strategies

Have you made plans to attend our event this week? If not, what’s holding you back?

It’s not too early to start thinking about a business strategy for 2018. In fact, studies show that people who plan accomplish more than those who don’t.

And that’s exactly what we intend to do at our event, start planning!

Our time together will be interactive. Not only will you be learning new material that you can apply to your business, but you will walk through portions of your tailored business plan together with an experienced real estate coach who will be able to answer your questions.

Seats are limited, so if you haven’t yet saved your spot, RSVP today.

Let us help you start your path to HUGE success in 2018. RSVP today!

If you have any questions, don’t hesitate to reach out- 714.660.2122. Hope to see you there! 

About IMPACT Properties

IMPACT Properties is a premier real estate company located in Southern California with multiple offices in Orange, Los Angeles and San Diego Counties. Their professional REALTORS® service home sellers and buyers with buying and selling homes, condos, land, apartments, and commercial properties all throughout the area.

IMPACT Properties was founded by Aaron Zapata, a licensed Real Estate Broker with more than 20 years of real estate industry experience who has closed more than $100 million in sales, placing him in the top one percent nationwide among REALTORS®.

A California corporation, IMPACT Properties, Inc. is licensed by the California Bureau of Real Estate (Lic. 01922671). Phone: 714-660-2122, FaceBook, Twitter, Instagram, LinkedIn.

Specialties:
Homes, Apartments, Light Industrial Commercial, Bank Repos, REOs, REIT Assets, and Shorts Sales

 

Learn How to Grow Your Business at Our Free Seminar for REALTORS!

 

Our FREE seminar for REALTORS is just 1 week away! 

If you haven’t yet saved your seat, RSVP today.

Last time we covered how to Earn $1 Millions Dollars Working 10 Months of the Year. Check out the event recap here.

This time we will focus on business planning and social media strategies that will help you grow your business in 2018

If you have any questions, don’t hesitate to reach out- 714.660.2122.

Hope to see you there! 

 

About IMPACT Properties

IMPACT Properties is a premier real estate company located in Southern California with multiple offices in Orange, Los Angeles and San Diego Counties. Their professional REALTORS® service home sellers and buyers with buying and selling homes, condos, land, apartments, and commercial properties all throughout the area.

IMPACT Properties was founded by Aaron Zapata, a licensed Real Estate Broker with more than 20 years of real estate industry experience who has closed more than $100 million in sales, placing him in the top one percent nationwide among REALTORS®.

A California corporation, IMPACT Properties, Inc. is licensed by the California Bureau of Real Estate (Lic. 01922671). Phone: 714-660-2122, FaceBook, Twitter, Instagram, LinkedIn.

Specialties:
Homes, Apartments, Light Industrial Commercial, Bank Repos, REOs, REIT Assets, and Shorts Sales

Save the Date: Business Planning & Social Media Seminar, Thursday 11/9/17

We are 3 weeks away from a FREE seminar that will help you take your career to the next level in 2018. 

Mark your calendar and RSVP here to save your seat at the event. 

Hope to see you there!

About IMPACT Properties

IMPACT Properties is a premier real estate company located in Southern California with multiple offices in Orange, Los Angeles and San Diego Counties. Their professional REALTORS® service home sellers and buyers with buying and selling homes, condos, land, apartments, and commercial properties all throughout the area.

IMPACT Properties was founded by Aaron Zapata, a licensed Real Estate Broker with more than 20 years of real estate industry experience who has closed more than $100 million in sales, placing him in the top one percent nationwide among REALTORS®.

A California corporation, IMPACT Properties, Inc. is licensed by the California Bureau of Real Estate (Lic. 01922671). Phone: 714-660-2122, FaceBook, Twitter, Instagram, LinkedIn.

Specialties:
Homes, Apartments, Light Industrial Commercial, Bank Repos, REOs, REIT Assets, and Shorts Sales

Preparing to Sell Your House in the Fall: Boomers and Millennials Don’t Follow the Spring Trend

If you put your home on the market in the Spring, and it hasn’t sold, you’re probably thinking about taking it off the market until next year. Conventional wisdom says that Spring and early Summer are the only times to sell a home. But, even though families typically move in late Spring and early Summer, an entire other buyer group doesn’t care what time of year it is. In fact, many of them wait until after the early market buying frenzy to start looking for a house to buy.

Since this buying group comprises disparate (and not desperate) population groups, you may need to market your home differently to each. We can help you take the best approach(es) with your property.

Empty-Nesters

One of the groups that often waits for the slower selling season is the empty-nester / Boomer. They aren’t worried about fitting in with the school year, but often want to be settled before the holidays so that family can visit. When marketing to this group, pay attention to the cultural amenities (music venues, theaters and restaurants), medical facilities and access to travel available in your area. With no children in the home, many in this group look for areas with adult social spaces (outdoor dining, parks—not just playgrounds, beaches or hiking trails), walkable streets and easy access to shopping.

Empty-nesters also look for a lower mortgage and cheaper utilities, lower taxes and minimal maintenance costs. After all, they are closer to retirement and want to protect that nest egg. They also look for homes that do not require a lot of upkeep. If you’re thinking of changing your landscaping, flooring, windows or other upgrades to your home, consider utilizing low maintenance versions to add appeal to your home for this group.

Millennials

When marketing to Millennials (or Generations Y and even Z), consider that they have a generation of home design shows on television to inform their ideas of home ownership. Spending a little to update your home’s colors is the first step. To truly hook this group on your home, you may want to spend a little more to address the items they look for most often. According to a recent survey while nearly half of the potential buyers in these age groups look for homes in the city, up to 43% intend to live in suburban or rural areas. In the same survey in 2013 respondents preferred homes where the living and dining areas were joined. If your home has a separate dining room, removing a wall between it and the living room can boost its appeal with this group. When the dining area cannot be joined to the living area, turning it into an office space has the most potential for attracting these young entrepreneurial buyers.

Here are some quick changes that younger buyers prefer

  • Colored walls. Gone are the days of the all-white wall. Younger buyers prefer a deeper neutral on the walls, or even bold color. For neutrals, consider various shades of grays, or warm café au lait with cream trim.
  • Hard flooring. Many younger buyers want hardwood flooring. Or, if you’re in a particularly warm area, a natural tile (slate, porcelain, travertine) that helps keep the air conditioning costs down is preferable to carpet.
  • Public transportation. If your home is near public transportation, a bike path or is walkable to shopping and dining, highlight that in your selling points.
  • Wireless and cell service. You can’t move your home nearer to a cell tower, but you can invest in a booster for cell service for a few hundred dollars if your home is on the edge of cell range.

Both groups look for usable outdoor space with low maintenance. If your lawn requires a lot of upkeep, consider replacing some of it with paver stones, xeriscaping or other low maintenance options that protect the environment and require less intense care.

For either group—empty-nesters or Millennials—consider hiring a home stager. Removing the “family” appearance of your home gives it a clean canvass for either category to imaging living there.

We can help you determine the best changes to make to sell your home in the Fall, so give us a call to get started 714-660-2122.

About IMPACT Properties

IMPACT Properties is a premier real estate company located in Southern California with multiple offices in Orange, Los Angeles and San Diego Counties. Their professional REALTORS® service home sellers and buyers with buying and selling homes, condos, land, apartments, and commercial properties all throughout the area.

IMPACT Properties was founded by Aaron Zapata, a licensed Real Estate Broker with more than 20 years of real estate industry experience who has closed more than $100 million in sales, placing him in the top one percent nationwide among REALTORS®.

A California corporation, IMPACT Properties, Inc. is licensed by the California Bureau of Real Estate (Lic. 01922671). Phone: 714-660-2122, FaceBook, Twitter, Instagram, LinkedIn.

Specialties:
Homes, Apartments, Light Industrial Commercial, Bank Repos, REOs, REIT Assets, and Shorts Sales

Need Buyers? Tap Into The Power Of Social Media

Mr. Private (not his real name of course) wanted to keep his sale private—no MLS, no sign, and no open houses. Our work was cut out for us!

Our task was to sell the home as quickly and quietly as possible.

This is where social media helps sell homes.

Friday night we posted to Facebook that we had a property for sale and scheduled a showing for Saturday afternoon (next day!).

The buyer liked it and we quietly closed escrow, much to our client’s delight. 

If you’re looking to sell your home, we can help! Contact us today by calling 714-660-2122 or filling out the form below.

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About IMPACT Properties

IMPACT Properties is a premier real estate company located in Southern California with multiple offices in Orange, Los Angeles and San Diego Counties. Their professional REALTORS® service home sellers and buyers with buying and selling homes, condos, land, apartments, and commercial properties all throughout the area.

IMPACT Properties was founded by Aaron Zapata, a licensed Real Estate Broker with more than 20 years of real estate industry experience who has closed more than $100 million in sales, placing him in the top one percent nationwide among REALTORS®.

A California corporation, IMPACT Properties, Inc. is licensed by the California Bureau of Real Estate (Lic. 01922671). Phone: 714-660-2122, FaceBook, Twitter, Instagram, LinkedIn.

Specialties:
Homes, Apartments, Light Industrial Commercial, Bank Repos, REOs, REIT Assets, and Shorts Sales

Selling Strategy For Your Home Matters

Mr. and Mrs. Paver had their home listed with another agent for 6 months before contacting me.

The home did not sell.

I worked with them for 4 months before we put the home back on the market. My Interior Designer recommended some changes and a few touch ups.

With new photos and a new marketing strategy, I relisted the home and we had an accepted offer in 9 days.

The home successfully closed for $742,500.

Are you thinking of selling your home? Fill out the form below to get in touch with us–we would be happy to assist you

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About IMPACT Properties

IMPACT Properties is a premier real estate company located in Southern California with multiple offices in Orange, Los Angeles and San Diego Counties. Their professional REALTORS® service home sellers and buyers with buying and selling homes, condos, land, apartments, and commercial properties all throughout the area.

IMPACT Properties was founded by Aaron Zapata, a licensed Real Estate Broker with more than 20 years of real estate industry experience who has closed more than $100 million in sales, placing him in the top one percent nationwide among REALTORS®.

A California corporation, IMPACT Properties, Inc. is licensed by the California Bureau of Real Estate (Lic. 01922671). Phone: 714-660-2122, FaceBook, Twitter, Instagram, LinkedIn.

Specialties:
Homes, Apartments, Light Industrial Commercial, Bank Repos, REOs, REIT Assets, and Shorts Sales