Preparing to Sell Your House in the Fall: Boomers and Millennials Don’t Follow the Spring Trend

If you put your home on the market in the Spring, and it hasn’t sold, you’re probably thinking about taking it off the market until next year. Conventional wisdom says that Spring and early Summer are the only times to sell a home. But, even though families typically move in late Spring and early Summer, an entire other buyer group doesn’t care what time of year it is. In fact, many of them wait until after the early market buying frenzy to start looking for a house to buy.

Since this buying group comprises disparate (and not desperate) population groups, you may need to market your home differently to each. We can help you take the best approach(es) with your property.

Empty-Nesters

One of the groups that often waits for the slower selling season is the empty-nester / Boomer. They aren’t worried about fitting in with the school year, but often want to be settled before the holidays so that family can visit. When marketing to this group, pay attention to the cultural amenities (music venues, theaters and restaurants), medical facilities and access to travel available in your area. With no children in the home, many in this group look for areas with adult social spaces (outdoor dining, parks—not just playgrounds, beaches or hiking trails), walkable streets and easy access to shopping.

Empty-nesters also look for a lower mortgage and cheaper utilities, lower taxes and minimal maintenance costs. After all, they are closer to retirement and want to protect that nest egg. They also look for homes that do not require a lot of upkeep. If you’re thinking of changing your landscaping, flooring, windows or other upgrades to your home, consider utilizing low maintenance versions to add appeal to your home for this group.

Millennials

When marketing to Millennials (or Generations Y and even Z), consider that they have a generation of home design shows on television to inform their ideas of home ownership. Spending a little to update your home’s colors is the first step. To truly hook this group on your home, you may want to spend a little more to address the items they look for most often. According to a recent survey while nearly half of the potential buyers in these age groups look for homes in the city, up to 43% intend to live in suburban or rural areas. In the same survey in 2013 respondents preferred homes where the living and dining areas were joined. If your home has a separate dining room, removing a wall between it and the living room can boost its appeal with this group. When the dining area cannot be joined to the living area, turning it into an office space has the most potential for attracting these young entrepreneurial buyers.

Here are some quick changes that younger buyers prefer

  • Colored walls. Gone are the days of the all-white wall. Younger buyers prefer a deeper neutral on the walls, or even bold color. For neutrals, consider various shades of grays, or warm café au lait with cream trim.
  • Hard flooring. Many younger buyers want hardwood flooring. Or, if you’re in a particularly warm area, a natural tile (slate, porcelain, travertine) that helps keep the air conditioning costs down is preferable to carpet.
  • Public transportation. If your home is near public transportation, a bike path or is walkable to shopping and dining, highlight that in your selling points.
  • Wireless and cell service. You can’t move your home nearer to a cell tower, but you can invest in a booster for cell service for a few hundred dollars if your home is on the edge of cell range.

Both groups look for usable outdoor space with low maintenance. If your lawn requires a lot of upkeep, consider replacing some of it with paver stones, xeriscaping or other low maintenance options that protect the environment and require less intense care.

For either group—empty-nesters or Millennials—consider hiring a home stager. Removing the “family” appearance of your home gives it a clean canvass for either category to imaging living there.

We can help you determine the best changes to make to sell your home in the Fall, so give us a call to get started 714-660-2122.

About IMPACT Properties

IMPACT Properties is a premier real estate company located in Southern California with multiple offices in Orange, Los Angeles and San Diego Counties. Their professional REALTORS® service home sellers and buyers with buying and selling homes, condos, land, apartments, and commercial properties all throughout the area.

IMPACT Properties was founded by Aaron Zapata, a licensed Real Estate Broker with more than 20 years of real estate industry experience who has closed more than $100 million in sales, placing him in the top one percent nationwide among REALTORS®.

A California corporation, IMPACT Properties, Inc. is licensed by the California Bureau of Real Estate (Lic. 01922671). Phone: 714-660-2122, FaceBook, Twitter, Instagram, LinkedIn.

Specialties:
Homes, Apartments, Light Industrial Commercial, Bank Repos, REOs, REIT Assets, and Shorts Sales

Yorba Linda Home Recently Sold Over Asking Price

When Mrs. Kent decided it was time to downsize, she asked friends and family members for names of REALTORS.

When she met with Aaron Zapata, she hired him on the spot. She was a dream client and made sure her home was beautiful in every way.

After a successful Open House weekend with over 200 people through the doors, Mrs. Kent received 7 offers. 

She sold her home for way over asking price and closed in less than 30 days. The teamwork paid off big time and she is happily in her new home. 

Are you (or is someone you know) looking to downsize or sell a home?

Get in touch with us today by filling out the form below or calling 714-660-2122. We can help you like we helped Mrs. Kent.

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About IMPACT Properties

IMPACT Properties is a premier real estate company located in Southern California with multiple offices in Orange, Los Angeles and San Diego Counties. Their professional REALTORS® service home sellers and buyers with buying and selling homes, condos, land, apartments, and commercial properties all throughout the area.

IMPACT Properties was founded by Aaron Zapata, a licensed Real Estate Broker with more than 20 years of real estate industry experience who has closed more than $100 million in sales, placing him in the top one percent nationwide among REALTORS®.

A California corporation, IMPACT Properties, Inc. is licensed by the California Bureau of Real Estate (Lic. 01922671). Phone: 714-660-2122, FaceBook, Twitter, Instagram, LinkedIn.

Specialties:
Homes, Apartments, Light Industrial Commercial, Bank Repos, REOs, REIT Assets, and Shorts Sales

Need Buyers? Tap Into The Power Of Social Media

Mr. Private (not his real name of course) wanted to keep his sale private—no MLS, no sign, and no open houses. Our work was cut out for us!

Our task was to sell the home as quickly and quietly as possible.

This is where social media helps sell homes.

Friday night we posted to Facebook that we had a property for sale and scheduled a showing for Saturday afternoon (next day!).

The buyer liked it and we quietly closed escrow, much to our client’s delight. 

If you’re looking to sell your home, we can help! Contact us today by calling 714-660-2122 or filling out the form below.

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About IMPACT Properties

IMPACT Properties is a premier real estate company located in Southern California with multiple offices in Orange, Los Angeles and San Diego Counties. Their professional REALTORS® service home sellers and buyers with buying and selling homes, condos, land, apartments, and commercial properties all throughout the area.

IMPACT Properties was founded by Aaron Zapata, a licensed Real Estate Broker with more than 20 years of real estate industry experience who has closed more than $100 million in sales, placing him in the top one percent nationwide among REALTORS®.

A California corporation, IMPACT Properties, Inc. is licensed by the California Bureau of Real Estate (Lic. 01922671). Phone: 714-660-2122, FaceBook, Twitter, Instagram, LinkedIn.

Specialties:
Homes, Apartments, Light Industrial Commercial, Bank Repos, REOs, REIT Assets, and Shorts Sales

There’s An App For That

You don’t know what you don’t know, so how many homebuyers or home-sellers know they can use their smart phones to get smarter about the process?

It doesn’t matter how far along in your home-buying process you’ve come, you can always tweak things to simplify your life. Adding these nifty apps to your smart phone frees up some of your time to find just the right home.

HOME by FannieMae™

The HOME by FannieMae app gives your resources to prepare your finances, figure out what you can afford, learn all about the process of buying a home, ways to plan for home maintenance and even calculate potential savings on future home mortgage payments.

It features a dashboard to help you keep track of how you’re moving through the process and even offers instructive videos.

HomeSnap

Available for both Apple and Android phones, this app features unique technology that instantly tells you all about any home you snap a picture of. You can learn how much it is worth, when it last sold and even how much it sold for. You’ll see information about the number of bedrooms, bathrooms and garage spaces. You can see the lot size and even the school district. The app gives you access to information about more than 90 million homes across the United States. For homes currently on the market, you may even have access to interior photos.

Using HomeSnap helps you narrow down your home search before you go to the effort to take home tours.

House Hunter

The HouseHunter app allows you to keep track of your entire search for your dream home. It stores information, notes and pictures for every home you look at and even allows a rating system so you can evaluate and compare each home you tour. Score each home based on requirements you specify with House Hunter’s proprietary scorecard system. View images of multiple homes at once to help you remember which house is which.

AroundMe

Not just for real estate, the AroundMe app shows you what you can find in any area. So, if your find the home of your dreams, you can also see the nearby hot spots, where to find the dry cleaners, restaurants and even hospitals. It can connect you with taxi services, points of interest and a plethora of other nearby information so that you can learn about a potential neighborhood quickly without having to do exhaustive searches.

Dictionary of Real Estate Terms

Every industry has its own language and LD Real Estate Dictionary is the app that can help you. From “points” to “policy” this app has more than 2000 common real estate terms and their definitions in common English. Navigate the massive paperwork with ease and understanding with this app.

Your agent’s mobile-friendly site

Best of all, your real estate professional’s own mobile-friendly responsive website can keep you connected to the latest listings so you can check them out on your way home from work. Check out the new listings, view stunning images and contact your agent all from the mobile site.

 

About IMPACT Properties

IMPACT Properties is a premier real estate company located in Southern California with multiple offices in Orange, Los Angeles and San Diego Counties. Their professional REALTORS® service home sellers and buyers with buying and selling homes, condos, land, apartments, and commercial properties all throughout the area.

IMPACT Properties was founded by Aaron Zapata, a licensed Real Estate Broker with more than 20 years of real estate industry experience who has closed more than $100 million in sales, placing him in the top one percent nationwide among REALTORS®.

A California corporation, IMPACT Properties, Inc. is licensed by the California Bureau of Real Estate (Lic. 01922671). Phone: 714-660-2122, FaceBook, Twitter, Instagram, LinkedIn.

Specialties:
Homes, Apartments, Light Industrial Commercial, Bank Repos, REOs, REIT Assets, and Shorts Sales

How the Right Words Can Help Sell a Home

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