Preparing to Sell Your House in the Fall: Boomers and Millennials Don’t Follow the Spring Trend

If you put your home on the market in the Spring, and it hasn’t sold, you’re probably thinking about taking it off the market until next year. Conventional wisdom says that Spring and early Summer are the only times to sell a home. But, even though families typically move in late Spring and early Summer, an entire other buyer group doesn’t care what time of year it is. In fact, many of them wait until after the early market buying frenzy to start looking for a house to buy.

Since this buying group comprises disparate (and not desperate) population groups, you may need to market your home differently to each. We can help you take the best approach(es) with your property.

Empty-Nesters

One of the groups that often waits for the slower selling season is the empty-nester / Boomer. They aren’t worried about fitting in with the school year, but often want to be settled before the holidays so that family can visit. When marketing to this group, pay attention to the cultural amenities (music venues, theaters and restaurants), medical facilities and access to travel available in your area. With no children in the home, many in this group look for areas with adult social spaces (outdoor dining, parks—not just playgrounds, beaches or hiking trails), walkable streets and easy access to shopping.

Empty-nesters also look for a lower mortgage and cheaper utilities, lower taxes and minimal maintenance costs. After all, they are closer to retirement and want to protect that nest egg. They also look for homes that do not require a lot of upkeep. If you’re thinking of changing your landscaping, flooring, windows or other upgrades to your home, consider utilizing low maintenance versions to add appeal to your home for this group.

Millennials

When marketing to Millennials (or Generations Y and even Z), consider that they have a generation of home design shows on television to inform their ideas of home ownership. Spending a little to update your home’s colors is the first step. To truly hook this group on your home, you may want to spend a little more to address the items they look for most often. According to a recent survey while nearly half of the potential buyers in these age groups look for homes in the city, up to 43% intend to live in suburban or rural areas. In the same survey in 2013 respondents preferred homes where the living and dining areas were joined. If your home has a separate dining room, removing a wall between it and the living room can boost its appeal with this group. When the dining area cannot be joined to the living area, turning it into an office space has the most potential for attracting these young entrepreneurial buyers.

Here are some quick changes that younger buyers prefer

  • Colored walls. Gone are the days of the all-white wall. Younger buyers prefer a deeper neutral on the walls, or even bold color. For neutrals, consider various shades of grays, or warm café au lait with cream trim.
  • Hard flooring. Many younger buyers want hardwood flooring. Or, if you’re in a particularly warm area, a natural tile (slate, porcelain, travertine) that helps keep the air conditioning costs down is preferable to carpet.
  • Public transportation. If your home is near public transportation, a bike path or is walkable to shopping and dining, highlight that in your selling points.
  • Wireless and cell service. You can’t move your home nearer to a cell tower, but you can invest in a booster for cell service for a few hundred dollars if your home is on the edge of cell range.

Both groups look for usable outdoor space with low maintenance. If your lawn requires a lot of upkeep, consider replacing some of it with paver stones, xeriscaping or other low maintenance options that protect the environment and require less intense care.

For either group—empty-nesters or Millennials—consider hiring a home stager. Removing the “family” appearance of your home gives it a clean canvass for either category to imaging living there.

We can help you determine the best changes to make to sell your home in the Fall, so give us a call to get started 714-660-2122.

About IMPACT Properties

IMPACT Properties is a premier real estate company located in Southern California with multiple offices in Orange, Los Angeles and San Diego Counties. Their professional REALTORS® service home sellers and buyers with buying and selling homes, condos, land, apartments, and commercial properties all throughout the area.

IMPACT Properties was founded by Aaron Zapata, a licensed Real Estate Broker with more than 20 years of real estate industry experience who has closed more than $100 million in sales, placing him in the top one percent nationwide among REALTORS®.

A California corporation, IMPACT Properties, Inc. is licensed by the California Bureau of Real Estate (Lic. 01922671). Phone: 714-660-2122, FaceBook, Twitter, Instagram, LinkedIn.

Specialties:
Homes, Apartments, Light Industrial Commercial, Bank Repos, REOs, REIT Assets, and Shorts Sales

Yorba Linda Home Recently Sold Over Asking Price

When Mrs. Kent decided it was time to downsize, she asked friends and family members for names of REALTORS.

When she met with Aaron Zapata, she hired him on the spot. She was a dream client and made sure her home was beautiful in every way.

After a successful Open House weekend with over 200 people through the doors, Mrs. Kent received 7 offers. 

She sold her home for way over asking price and closed in less than 30 days. The teamwork paid off big time and she is happily in her new home. 

Are you (or is someone you know) looking to downsize or sell a home?

Get in touch with us today by filling out the form below or calling 714-660-2122. We can help you like we helped Mrs. Kent.

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About IMPACT Properties

IMPACT Properties is a premier real estate company located in Southern California with multiple offices in Orange, Los Angeles and San Diego Counties. Their professional REALTORS® service home sellers and buyers with buying and selling homes, condos, land, apartments, and commercial properties all throughout the area.

IMPACT Properties was founded by Aaron Zapata, a licensed Real Estate Broker with more than 20 years of real estate industry experience who has closed more than $100 million in sales, placing him in the top one percent nationwide among REALTORS®.

A California corporation, IMPACT Properties, Inc. is licensed by the California Bureau of Real Estate (Lic. 01922671). Phone: 714-660-2122, FaceBook, Twitter, Instagram, LinkedIn.

Specialties:
Homes, Apartments, Light Industrial Commercial, Bank Repos, REOs, REIT Assets, and Shorts Sales

Community News: Yorba Linda Mayor’s Prayer Breakfast 2017

On September 14, 2017– IMPACT Properties participated in the 31st annual Yorba Linda Mayor’s Prayer Breakfast. 

IMPACT Properties Broker/Owner, Aaron Zapata, along with fellow Breakfast Committee co-chair, Gabe Potyondy, planned another successful event. It was amazing to see the community come together to honor the service of city officials and pray for local and national government. 

Back Row Left to Right: Yorba Linda City Manager Mark Pulone, Yorba Linda Mayor Peggy Huang, Parks & Recreation Commissioner Janice Lim, Speaker Becky White, Event Committee Member Rhonda White, Yorba Linda Chamber of Commerce Louise Hedger, Yorba Linda Chamber of Commerce Dana Collins, Event Committee Co-Chair Aaron Zapata. Front Row Left to Right: Event Committee Member Rachel Romanu and Yorba Linda Chamber of Commerce Lexi Lackerman.

Speaker Becky White, Guest Services Pastor and counseling at Fellowship Monrovia and Hall of Fame Athlete, addressed the topic “Understanding Reconciliation In Our World Today”– a powerful message that moved and inspired many guests in the room. 

The Valencia High School Choir, Directed by Megan Arthurton, also gave an emotional and patriotic performance! 

Valencia High School Choir directed by Megan Arthurton

Mayor Peggy Huang, along with a number of city officials, were in attendance and played a role in the event. We were honored to be in the presence of servant leaders and support individuals who work daily to make our community a better place to live. 

If you missed the event this year and want information about next year’s event fill out the form below and we will keep you in the loop. 

An audio recording is also available on the event Facebook Page if you’re interested to listen. 

We hope to see you there next year! 

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IMPACT Properties Broker/Owner, Aaron Zapata, Honored Speaker At California State University Fullerton Real Estate Association

Aaron Zapata recently had the opportunity to speak to a young group of motivated students who are members of the Real Estate Association at California State University Fullerton (CSUF). 

 

“Meeting this group of students was great,” says Aaron Zapata, “I loved seeing their drive to make real estate a career.”

IMPACT Properties equips agents with the necessary resources and training it takes to have success in real estate. From season professionals, to new agents, to aspiring young professionals–IMPACT Properties is a place where people thrive. 

Are you interested to start a career in real estate? Visit our CAREER PAGE for more information! We look forward to hearing from you. 

 

About IMPACT Properties

IMPACT Properties is a premier real estate company located in Southern California with multiple offices in Orange, Los Angeles and San Diego Counties. Their professional REALTORS® service home sellers and buyers with buying and selling homes, condos, land, apartments, and commercial properties all throughout the area.

IMPACT Properties was founded by Aaron Zapata, a licensed Real Estate Broker with more than 20 years of real estate industry experience who has closed more than $100 million in sales, placing him in the top one percent nationwide among REALTORS®.

A California corporation, IMPACT Properties, Inc. is licensed by the California Bureau of Real Estate (Lic. 01922671). Phone: 714-660-2122, FaceBook, Twitter, Instagram, LinkedIn.

Specialties:
Homes, Apartments, Light Industrial Commercial, Bank Repos, REOs, REIT Assets, and Shorts Sales

 

IMPACT Properties Named Yorba Linda Business Of The Month For September 2017

FOR IMMEDIATE RELEASE

September 5, 2017

YORBA LINDA, CA—Today, Yorba Linda Chamber of Commerce proudly recognizes IMPACT Properties business of the month for September 2017 for outstanding business practice, excellence in customer service and professional character.

Founded in 2013 in Yorba Linda by Aaron Zapata, IMPACT Properties has experienced rapid growth in the residential real estate field. With over 30 agents in three offices, the growing company serves Yorba Linda and the surrounding communities, as well San Diego from their Escondido Office, and Los Angeles County from their Santa Fe Springs office. 

Pictured Above (left to right): Aaron Zapata-Broker/Owner of IMPACT Properties, Norma Rodriguez-Yorba Linda Chamber Network Chair, and Susan Wan-Ross- Yorba Linda Chamber Executive Director.

Aaron Zapata has been in real estate since 1996 when he started working as a part-time telemarketer for an apartment broker.  Shortly thereafter, Aaron quickly moved into management and then executive leadership. Over the last 20 years he has hired and trained over 200 agents.  In addition, Aaron has personally sold over $125 Million Dollars in homes. Now he brings his leadership, talent, and experience to Yorba Linda as IMPACT Properties has become known for it’s dynamic strategic marketing plans, especially its social media presence.

Mr. Zapata also serves as a member of the Chamber Board of Directors, the co-Chair of the Yorba Linda Mayor’s Prayer Breakfast, as well as a Board Member at Friends Church Yorba Linda. His company recently completed a serve day in Placentia with Habitat for Humanity and continues to support the community in many ways.

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About IMPACT Properties

IMPACT Properties is a premier real estate company located in Southern California with multiple offices in Orange, Los Angeles and San Diego Counties. Their professional REALTORS® service home sellers and buyers with buying and selling homes, condos, land, apartments, and commercial properties all throughout the area.

A California corporation, IMPACT Properties, Inc. is licensed by the California Bureau of Real Estate (Lic. 01922671). Phone: 714-660-2122, FaceBook, Twitter, Instagram, LinkedIn.

Specialties:
Homes, Apartments, Light Industrial Commercial, Bank Repos, REOs, REIT Assets, and Shorts Sales

Creating an Idea Book for Your New Home

Contemplating buying a new home or remodeling the one you have? Before you call your real estate agent, hire a designer or head to your local Do-It-Yourself superstore refine your ideas by creating an idea book.

An idea book, exactly as the name implies, is a repository for all the ideas you have about what you’d like. These include style—a Ranch, Cape Code, Victorian, French Country or maybe an Arts and Crafts style home—colors, size, layout and all the other things that go into the perfect home of your imaginings.

Old School

Using a notebook or scrapbook, include cutouts from magazines, advertisements and brochures. Or, hang pictures on a corkboard or stick them up on the refrigerator. You can go simple with a notebook, scissors and glue stick or fancy with a 12″ x 12″ scrapbook with decorative pages and embellishments in slip-sheets.

Virtual

Using Houzz, Pinterest, Photo Stream or other virtual options helps you focus on what you really want. In fact, many contractors suggest using one of these boards to help you show them what you’re really looking for.

Get Started

At first, add whatever tickles your fancy. If you see it and like it, stick it in the book or on the board. Your idea book might seem cluttered and disorganized at first. You can help this by dividing it into sections such as: rooms (kitchen, bath, living), architectural style (mission, craftsman, modern), colors (blues, greens, reds or cool vs. warm), even feelings (happy, restful, family-friendly). As your ideas grow, reorganize the sections or re-combine images and colors to whatever pleases you.

Over time, you’ll refine what you like. You’ll notice that you’re drawn to a certain style home, specific types of cabinets and finishes, flooring, fixtures and countertops, even distinct roof shingles and slopes. You’ll see drawer pulls and doorknobs appear over and over in your additions to your book. Get as specific as possible, or leave yourself open to options, but use your idea book to frame the things that are most important to you. When a dominant style, color or type appears, move it to the front of the idea book and narrow down your choices even more. Go look at samples of tiles for the backsplash, flooring and hardware. Take pictures of what you like with your smart phone and add them to your board. Look at model homes and attend open houses (but if a home is occupied, get permission before taking pictures).

When you keep coming back to the same images, you have a pretty good idea of what you want. Take time to remove items that no longer inspire you or that you realize don’t work for your situation, family size, living style (i.e. do you truly want a formal dining room, or just a bigger family eating area?).

Now, you can take that book to your real estate professional or designer to get an idea of how to locate the perfect home for you, or remodel the home you have into the one of your dreams.

About IMPACT Properties

IMPACT Properties is a premier real estate company located in Southern California with multiple offices in Orange, Los Angeles and San Diego Counties. Their professional REALTORS® service home sellers and buyers with buying and selling homes, condos, land, apartments, and commercial properties all throughout the area.

IMPACT Properties was founded by Aaron Zapata, a licensed Real Estate Broker with more than 20 years of real estate industry experience who has closed more than $100 million in sales, placing him in the top one percent nationwide among REALTORS®.

A California corporation, IMPACT Properties, Inc. is licensed by the California Bureau of Real Estate (Lic. 01922671). Phone: 714-660-2122, FaceBook, Twitter, Instagram, LinkedIn.

Specialties:
Homes, Apartments, Light Industrial Commercial, Bank Repos, REOs, REIT Assets, and Shorts Sales

Need Buyers? Tap Into The Power Of Social Media

Mr. Private (not his real name of course) wanted to keep his sale private—no MLS, no sign, and no open houses. Our work was cut out for us!

Our task was to sell the home as quickly and quietly as possible.

This is where social media helps sell homes.

Friday night we posted to Facebook that we had a property for sale and scheduled a showing for Saturday afternoon (next day!).

The buyer liked it and we quietly closed escrow, much to our client’s delight. 

If you’re looking to sell your home, we can help! Contact us today by calling 714-660-2122 or filling out the form below.

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About IMPACT Properties

IMPACT Properties is a premier real estate company located in Southern California with multiple offices in Orange, Los Angeles and San Diego Counties. Their professional REALTORS® service home sellers and buyers with buying and selling homes, condos, land, apartments, and commercial properties all throughout the area.

IMPACT Properties was founded by Aaron Zapata, a licensed Real Estate Broker with more than 20 years of real estate industry experience who has closed more than $100 million in sales, placing him in the top one percent nationwide among REALTORS®.

A California corporation, IMPACT Properties, Inc. is licensed by the California Bureau of Real Estate (Lic. 01922671). Phone: 714-660-2122, FaceBook, Twitter, Instagram, LinkedIn.

Specialties:
Homes, Apartments, Light Industrial Commercial, Bank Repos, REOs, REIT Assets, and Shorts Sales